Societe Generale Private Banking has named Olivier Gougeon as chief executive officer for South Asia. Based in Singapore, the regional hub of Societe Generale Private Banking (Asia Pacific), he replaces Pierre-F. Baer who will be taking up a new role within the Societe Generale Group. Gougeon becomes a member of the global and Asia Pacific executive committees of the private bank. Gougeon will be responsible for managing the day-to-day operations of the Singapore office and pursuing the growth strategy of the private bank in South Asia alongside Alex Fung, chief executive officer for Hong Kong and North Asia, and Patrick Dreyfuss, regional chief operating officer.