31 03 2016

AB Tasty raises €5 million to give marketers predictive segmentation

AB Tasty, leader in A/B-testing and personalisation of user experience solutions secures €5 million in venture funding led by Omnes Capital, together with its historical investors Xange Private Equity and Kima Ventures.


AB Tasty will also be supported by Bpifrance in the financing of its innovation programme. The Series A funding will allow the company to invest in R&D and harness innovation whilst consolidating its international presence and expertise in mobile. Founded in 2011 by Alix de Sagazan and Rémi Aubert, AB Tasty is made up of 65 employees and generates growth of 100 percent per year. It is counted among the 48 most innovative companies by French Tech and is accredited with Bpifrance Excellence. Among its 350 Enterprise clients are Cdiscount, Showroomprivé, Carrefour, Zoopla, AXA, and iTV. Jones Day advised Omnes Capital, Xange Private Equity and Kima Ventures in their €5 million acquisition of further minority stakes in AB Tasty with a team led by Paris-based partner Charles Gavoty. Involved fees earner: Charles Gavoty - Jones Day;

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