24 07 2014

Aurelius Group acquires Scholl footwear from Reckitt Benckiser Group plc.

Watson, Farley & Williams has advised German private equity firm Aurelius Group on the acquisition of Scholl’s international footwear division from Reckitt Benckiser Group plc.


Under the agreement, Aurelius will acquire the international rights for the Scholl footwear business, excluding North and South America. Aurelius Group, which is listed on the Munich Stock Exchange and has offices in Munich and London, plans to support the development of Scholl footwear through investment and organic growth focused on new product offerings and expansion into new markets. The brand already enjoys a high level of brand awareness and positioning across Europe and many Asian markets. In 2013, Scholl Footwear generated revenues of around €90 million. The deal marks Aurelius’ fourth investment of 2014. WFW advised Aurelius on all corporate aspects of the transaction, which is expected to close in Q3. In October 2013, WFW advised Aurelius on the acquisition of the value-added sales activities of the United Communications business within the NEC Group. The WFW team was led by London partner and Head of Corporate Jan Mellmann, supported by London partner Mark Tooke, who advised on intellectual property matters, and corporate partners Christopher Osborne in Bangkok and Pascal Roux in Paris. Corporate senior associate Luca Sfrecola (Rome), associates Georgina Don, Jenny Hodges (both London) and Neil Calder (Singapore), and solicitors Iñigo Hernáez Pérez-Iriondo (Madrid) and Andrew Carpenter (Hong Kong) also assisted. Involved fees earner: Jan Mellmann - Watson Farley & Williams; Mark Tooke - Watson Farley & Williams; Christopher Osborne - Watson Farley & Williams; Pascal Roux - Watson Farley & Williams; Luca Sfrecola - Watson Farley & Williams; Georgina Don - Watson Farley & Williams; Jenny Hodges - Watson Farley & Williams; Neil Calder - Watson Farley & Williams; Iñigo Hernáez Pérez-Iriondo - Watson Farley & Williams; Andrew Carpenter - Watson Farley & Williams;

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