19 04 2016

Yellow Wood Partners LLP acquires Original Additions Topco Limited

Fried Frank acted as counsel to private equity firm Yellow Wood Partners LLP, in the acquisition of Original Additions Topco Limited


Yellow Wood Partners, LLC is a private equity firm specializing in brand carve outs and growth equity investments. The company, led by Dana L. Schmaltz, Kate McCabe, Tad S. Yanagi, Kevin P. McCafferty and Jennifer Roach, is based in Boston. Original Additions, founded in London on the Kings Road in Chelsea, offers three market-leading beauty brands: Eylure (false eyelashes), Elegant Touch (nailcare) and Salon System (professional beauty products). It has a distribution network spanning 40 countries, most of the major drug, beauty and fashion chains, and more than 40,000 retail customers worldwide. The company is backed by Lloyds Development Capital (LDC). The Fried Frank team included corporate partners Steven Steinman (Picture), Emil Buchman and Dan Oates; executive compensation and employee benefits partner Jeffrey Ross; corporate special counsel Ryan Plasky; and corporate associates Ilona Logvinova, Alyss Mantel, Matt Martindale, Roy Tannenbaum and Paul Tannenbaum. Involved fees earner: Steven Steinman - Fried Frank Harris Shriver & Jacobson; Emil Buchman - Fried Frank Harris Shriver & Jacobson; Dan Oates - Fried Frank Harris Shriver & Jacobson; Ryan Plasky - Fried Frank Harris Shriver & Jacobson; Ilona Logvinova - Fried Frank Harris Shriver & Jacobson; Alyss Mantel - Cravath Swaine & Moore; Matthew Martindale - Fried Frank Harris Shriver & Jacobson; Roy Tannenbaum - Fried Frank Harris Shriver & Jacobson; Paul Tannenbaum - Fried Frank Harris Shriver & Jacobson; Jeffrey Ross - Fried Frank Harris Shriver & Jacobson;

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