22 04 2016

Primary Capital on their investment in Maru Group and double acquisition

Eversheds has acted for Primary Capital Partners LLP on their investment of £45million into MARU Group and its acquisition of eDigitalResearch, a market leading Voice of Customer business with its own proprietary technology infrastructure.


The transaction included the carve-out of Vision Critical Research and Consulting, a customer intelligence professional services firm. Maru Group’s vision is to grow clients’ business through a combination of expertise in insight community platforms and sector-specific research from North American based group Vision Critical Communications Inc. The Eversheds team, led by Head of Private Equity Richard Moulton, acted as lead counsel on the transaction, working alongside US law firm Foley & Lardner and Canadian law firm McMillan. Supporting Richard from the corporate team was partner Louise Finnie, associates Emily Dupee, Alex McCarney, Lee Harris and trainees Rebecca Harris and Suzanna Skier. Involved fees earner: Richard Moulton - Eversheds; Louise Finnie - Eversheds; Emily Dupee - Eversheds; Alex McCarney - Eversheds; Lee Harris - Eversheds; Rebecca Harris - Eversheds; Suzanna Skier - Eversheds;

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